AI & Automation
Automatically sync inventory between e-commerce and the physical store
SME integrations without jargon: flow, tests, alerts, ownership.
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Insights on software, automation and digitalisation
Five topic areas. We publish one article each weekday: Monday AI, Tuesday software & CRM, Wednesday integrations, Thursday websites & e-commerce, Friday digital transformation.
Five topic areas
Each area has a dedicated weekday. Scroll down for articles already live.
Monday
Artificial Intelligence and Automation for SMEs
AI & AutomationHow to automate sending quotes and contracts to clients
Make, Zapier or custom after process discipline.
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AI & AutomationGuide to Make and Zapier automations that connect business software
SME integrations without jargon: flow, tests, alerts, ownership.
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AI & AutomationHow to use AI to analyse customer sentiment and reviews
Data, summary and actions — drop decorative dashboards.
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AI & AutomationAI tools to produce automatic business reports in five minutes
Data, summary and actions — drop decorative dashboards.
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AI & AutomationHow to automate invoice data entry into your ERP
Invoices and reminders: operating narrative plus a schema to cut errors and rework.
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AI & AutomationPractical guide to automating customer care with AI chatbots
AI customer care on the ground: intents, escalation and a 30-day measure.
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AI & AutomationHow to integrate ChatGPT into everyday business processes
Clear guide to ChatGPT at work: allowed activities, rules, instructions and a two-week pilot.
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Tuesday
Custom Business Software and CRM
Software & CRMHow to centralise customer records to avoid duplicates and bottlenecks
Goal, MVP, owner and measure: Foggetti Studio's method for digital projects in SMEs.
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Software & CRMGuide to job/order management for service and consulting firms
A discursive guide closed by a meeting-ready schema.
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Software & CRMHow custom software can shorten craft production lead times
Off-the-shelf or custom? The honest answer starts from the process and a measurable MVP.
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Software & CRMGuide to migrating company data from Excel to a real ERP
Off-the-shelf or custom? The honest answer starts from the process and a measurable MVP.
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Software & CRMHow to calculate the ROI of custom software
Honest ROI: baseline, full cost, cautious scenarios and a 90-day gate.
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Software & CRMClear signs your company needs new business software
A discursive guide closed by a meeting-ready schema.
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Software & CRMHow to choose the right CRM for your sales team
Why the pipeline is opinion until it becomes process — and how to get a CRM adopted.
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Software & CRMOff-the-shelf vs custom ERP: a selection guide for SMEs
Less feature catalogue, more perimeter: migration, adoption and shutting down shadow Excel.
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Wednesday
API Integrations and Connected Systems
API IntegrationsHow to extract data from legacy software by building APIs
SME integrations without jargon: flow, tests, alerts, ownership.
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API IntegrationsGuide to syncing company calendars across departments
SME integrations without jargon: flow, tests, alerts, ownership.
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API IntegrationsHow to bring Marketplace channel data (Amazon, eBay) into your ERP
Off-the-shelf or custom? The honest answer starts from the process and a measurable MVP.
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API IntegrationsConnecting point-of-sale (POS) data with central accounting
SME integrations without jargon: flow, tests, alerts, ownership.
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API IntegrationsHow to connect your CRM with your email marketing platform
From feature lists to sales discipline: stages, records and a five-minute report.
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API IntegrationsGuide to integrating payment systems (Stripe, PayPal) on your site
SME integrations without jargon: flow, tests, alerts, ownership.
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API IntegrationsHow to connect your e-commerce to shipping software (BRT, GLS, and similar)
Two systems that do not talk produce two truths. How to integrate with mapping and a runbook.
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API IntegrationsWhat APIs are and why they matter for business digitalisation
SME integrations without jargon: flow, tests, alerts, ownership.
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Thursday
High-Performance Websites and E-commerce
Websites & E-commerceHow to optimise a website for smartphone browsing
Message, speed, CTA and a trail into the CRM — in prose, then in a schema.
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Websites & E-commerceThe five design mistakes that drive users off your website
Visitors decide in seconds. How to make a site or shop an acquisition tool.
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Websites & E-commerceLocal SEO guide: how to get found by customers in your area
Message, speed, CTA and a trail into the CRM — in prose, then in a schema.
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Websites & E-commerceHow to write an effective About Us page for your company
A discursive guide closed by a meeting-ready schema.
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Websites & E-commerceCustom e-commerce vs Shopify/WooCommerce: which fits SMEs?
Visitors decide in seconds. How to make a site or shop an acquisition tool.
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Websites & E-commerceHow to structure a landing page that turns visitors into contacts
Message, speed, CTA and a trail into the CRM — in prose, then in a schema.
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Websites & E-commerceGuide to UX optimisation for service-business websites
Visitors decide in seconds. How to make a site or shop an acquisition tool.
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Websites & E-commerceWhy a slow website loses customers (and how to speed it up)
Tuesday night, a leaking tap, an impatient thumb. Why seconds on a site decide who gets the call — and what to do on Monday.
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Friday
Digital Transformation and Strategy for SMEs
Digital transformationHow to build a company culture open to technology innovation
Software is live; half the team is not. Light change management that works in SMEs.
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Digital transformationEssential KPIs to monitor in a digital-ready company
Digitising without a map? Light audit, priority matrix, one MVP.
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Digital transformationHow to eliminate paper in the office for good (dematerialisation)
Digitising without a map? Light audit, priority matrix, one MVP.
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Digital transformationGuide to public grants and incentives for SME digitalisation
Digitising without a map? Light audit, priority matrix, one MVP.
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Digital transformationHow to manage remote/hybrid work with the right digital tools
Shifts and hybrid work outside personal chats: rules, official channel, pilot.
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Digital transformationCybersecurity pillars to protect a small or medium enterprise
Concrete cybersecurity, told as you do it in the company — then the schema.
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Digital transformationHow to map business processes before buying software
Digitising without a map? Light audit, priority matrix, one MVP.
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Digital transformationGuide to digital transition for traditional businesses
Monday morning, two truths about the same order. Why digital transition in a traditional firm does not start with software — and what to do in the first thirty days.
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